According to a report from the MIC (Motorcycle Industry Council), there are more women buying and riding motorcycles than ever. Infact, ownership has grown from 8% to 14% since 1998.
“Women continue to embrace motorcycling like never before,” said Sarah Schilke, national marketing manager of BMW Motorrad USA and chair of PowerLily, a group consisting of female motorcycle industry professionals. “Of the 9.2 million owners, more of them are women than we’ve ever recorded. In fact, the number of female owners better than doubled from 2003 to 2014. And, among the more than 30 million Americans who swung a leg over a motorcycle and rode at least one time in 2014, a quarter of these riders were women.”
Whats really interesting is that the majority of the younger buyers are women. Infact, more than 17% of Gen X and more than 17.6 Gen Y buyers, are female. However the median age for female motorcyclists is 39, compared to 48 for male.
Not so surprising, female riders prefer cruisers and scooters, to superbikes. About 34% of females ride cruisers, with 33% going to scooters, and a mere 10% to streetbikes. Also over 57% of women bikers prefer a new bike, compare to used and a whopping 49% prefer to to do their own maintenance, instead of taking it to a shop.
So how long do you think it’ll be before women encompass 50% or more of the riding market? 10 years? 20? or maybe even less? Leave your answer in the comments below.